Blog | Optical Industry Insights, Guides & Tools for Opticians

Customers leave optical shops because of how they were treated, not what they were sold. Rushed consultations, inaccurate measurements, zero follow-up, an outdated store, and ignored online reviews — these five gaps push patients toward your competitor. Optical shop customer retention comes down to fixing these avoidable service failures. Fix them, and you keep theContinue reading “Why Customers Leave Your Shop (And Never Come Back)”

Optogrid is migrating from optogrid.io to optogrid.com. All existing links redirect automatically, and no action is required from your clinic.

Before we go deep: If you’re just looking for the quick formula, skip the theory and use our MBS Calculator. If you want to actually understand why MBS matters, how the math works, how lenses are made, and how they’re cut to fit a frame… keep reading.

Short Answer: To launch an optical ecommerce store, choose a platform that supports prescription lens customization (Shopify or WooCommerce work best for most optical shops), integrate a digital PD measurement tool, add virtual try-on capability, and build product pages with clear lens options. The e-commerce eyewear market reached $39.19 billion in 2024 and is growingContinue reading “How to Launch an Ecommerce Store for Your Optical Shop”

Children as young as 8 can wear contact lenses safely when supervised by a pediatric optometrist. Research from the CLIP Study and the Bullimore safety review confirms that adverse event rates in children aged 8-11 are comparable to or lower than those in teenagers.

Optogrid is developing a WooCommerce plugin specifically for optical retailers that simplifies prescription eyewear e-commerce with features for frames, lens add-ons, optical customization, and integrated remote PD/SH measurement. The plugin launches in December 2025 with Phase 1 core features, followed by Phase 2 Optogrid API integration for photo-based pupillary distance measurement.

Optigrid is now Optogrid. The name changed, but your account, data, measurements, and integrations remain exactly as they are. Here is what you need to know about the transition.

TL;DR: Childhood myopia (nearsightedness) often worsens each year as kids’ eyes grow. Unchecked, it can lead to high prescriptions and higher risks of serious eye problems in adulthood. Thankfully, evidence-based interventions can slow myopic progression by ~30–60%, including low-dose atropine eye drops, overnight corneal reshaping (orthokeratology), special multifocal contact lenses, and new defocus spectacle lensesContinue reading “Myopia Control in Children: A Practical, Science-Backed Guide for Opticians and Parents”

See which eyeglasses innovations are shipping in 2025, from smart frames and myopia control lenses to freeform digital surfacing.

Why look at PD at scale? Pupillary distance (PD), the millimetres between the centres of your pupils, is the silent hero behind lens alignment. When PD is off, even a perfect prescription can feel blurry or induce strain. Because Optogrid captures PD remotely, we now have thousands of real-world readings instead of the handful anContinue reading “What 14,904 Pupillary Distance Measurements Tell Us About Human Faces”