Eyeglasses by Optogrid: WooCommerce Plugin

Sell Prescription Eyeglasses Online with WooCommerce

Eyeglasses by Optogrid adds a complete lens customization experience to your WooCommerce product pages. Your customers choose frames, configure lenses, enter their prescription, and measure their PD, all without leaving your store.

Why Optical Retailers Struggle to Sell Rx Eyewear Online

Most WooCommerce stores are built for simple products. Prescription eyeglasses are not simple. Each order requires a valid prescription, accurate pupillary distance, and a lens configuration that matches the customer’s needs. Without purpose-built tooling, merchants either cobble together generic plugins or give up on online Rx sales entirely.

The result: lost revenue from customers who want to buy online but can’t complete the process. Prescription fields are missing, PD measurement is unavailable, and lens pricing requires manual quotes that kill conversion rates.

What the Plugin Does

Visual Lens Builder

A step-by-step configurator embedded on each product page. Customers select lens type, coatings, tints, and add-ons through a guided flow that keeps them moving toward checkout.

Prescription (Rx) Input

Built-in prescription form with field validation for SPH, CYL, Axis, ADD, and PD. Customers enter their Rx directly on the product page. Invalid values are flagged before checkout.

Digital PD Measurement

Integrated with Optogrid’s measurement technology so customers can measure their pupillary distance from home using a photo. This removes the single biggest barrier to buying prescription glasses online.

Dynamic Pricing

Prices update in real time as customers select lens options. Merchants set pricing deltas per option. No manual quotes, no surprises at checkout.

Merchant Flow Builder

A visual admin tool for configuring the entire lens journey: steps, options, conditional logic, pricing rules, and branding. No coding required.

Setup Wizard

Guided onboarding walks merchants through initial configuration. Define your lens options, set pricing, and start selling within a single session.

From Install to First Sale in Four Steps

For Merchants

1. Install the plugin on your WordPress + WooCommerce store.
2. Configure your lens flow using the visual flow builder. Add lens types, coatings, tints, and pricing rules.
3. Assign the builder to products you want to sell as prescription eyewear.
4. Go live. Customers see the lens builder on those product pages immediately.

For Customers

1. Choose a frame from your store.
2. Customize lenses through the guided builder (type, coatings, tints).
3. Enter their prescription using the validated Rx form.
4. Measure PD from home with Optogrid’s digital measurement tool, then check out.

Built for the WordPress Ecosystem

• Full WooCommerce integration. Lens configurations persist through cart, checkout, and order metadata. Your fulfillment team sees every detail.
• Editor compatibility. Works with Classic Editor, Block Editor, and Elementor.
• Optogrid API. Connects to Optogrid’s measurement platform for photo-based PD measurement at checkout.
• Standard WordPress architecture. Installs like any plugin. No custom server infrastructure required.

If you’re evaluating platforms, see our guide on launching your optical ecommerce store for a full comparison of ecommerce options for optical retailers.

Start Selling Prescription Eyewear on Your WooCommerce Store

Eyeglasses by Optogrid gives optical retailers the tools to sell Rx eyewear online without building custom software. Read how we built the plugin for the technical background, or install it today and configure your first lens flow.